We built you a complete ad-to-VSL funnel system for your coaching business. Campaign angles, ad scripts, a full VSL outline, and an evergreen funnel strategy. All personalized to your brand, your voice, and your 2,000+ transactions of proof.
Your Custom Package
Every piece below was built specifically for Elite Real Estate Coaching. Your audience, your voice, your proof stack. No templates. No recycled frameworks.
A deep audit of your current marketing system identifying 5 specific gaps costing you coaching revenue. With data and specific fixes for each one.
Five distinct positioning angles for selling your coaching programs to cold and warm traffic. Each with headline direction, target persona, and ad format recommendations.
Ready-to-film ad scripts across multiple formats: story-led, proof-led, pain-led, education-led, and direct response. Written in your voice.
A 9-section Video Sales Letter framework for a high-ticket coaching offer. Section-by-section with word count targets and stage directions.
A complete funnel architecture that sells your coaching programs 365 days a year. Not just from live events or referrals. Ads to VSL to application to close.
A personalized video walking through every deliverable, explaining the strategy behind each decision, and showing you exactly how it all connects.
Bottleneck Analysis
You have built something serious. 2,000+ homes sold. 450+ agents coached. HousingWire Top 25. But there are 5 specific areas where your coaching revenue is leaking.
Your group coaching sells directly from a sales page at $250/month. No video. No story. No mechanism explanation. In a market where coaches like Tom Ferry charge $1,000+/month, you are leaving serious revenue on the table. A 12-minute VSL walking through your origin story, your 2,000+ transaction track record, and the Elite Builders system would increase conversion and allow you to command higher prices. You have the proof stack to justify a premium tier. You just need the sales mechanism to present it.
You have 3,900 videos and 13,000 subscribers. That is a 3.3 subscribers-per-video ratio. For context, most coaching channels get 50-200 subscribers per video when optimized. Your SocialBlade grade is C-. The content volume is impressive, but the titles, thumbnails, and SEO are not optimized for discovery. You are posting 2-3 times per day, which floods the algorithm instead of feeding it. One well-optimized video per week with a strong thumbnail and search-friendly title would outperform 20 unoptimized uploads. Your knowledge is there. The packaging needs work.
Your digital properties are split across aaronnovello.com, coaching.aaronnovello.com, a Shopify store, specialoffer.aaronnovello.com, and eliteremedia.com. The Shopify store has broken product links returning 404 errors. Courses have migrated but old URLs still exist. A prospect who finds your podcast, googles you, and lands on the wrong domain gets confused. One unified funnel with a clear path (ad to landing page to VSL to application) would capture every lead instead of losing them between properties.
Your most expensive visible offer is The Archive at $4,500. Tom Ferry charges $1,000+/month. Mike Ferry charges $650-$1,000/month. You have HousingWire Top 25 credibility, 2,000+ personal transactions, and 450+ agents coached. There is a clear market for a $1,500-$3,000/month premium coaching tier with an application process, a VSL, and a sales call. This single funnel could generate $50K-$100K/month from just 30-60 high-ticket clients. The demand already exists in your audience. You just need the mechanism to capture it.
You have 860 followers on LinkedIn. Your competitors dominate there. Real estate team leaders, ambitious agents planning their next move, and brokerage decision-makers all live on LinkedIn. Your 63K Instagram following proves you can build an audience. LinkedIn is the one platform where real estate professionals actively look for coaching and career development. A simple repurposing strategy from your existing podcast content could build this to 10,000+ followers in 6 months and become a consistent source of high-ticket coaching leads.
Campaign Angles
Each angle targets a different segment of your audience with a different emotional trigger. Use all five for maximum creative diversity across Meta ads.
Target: New agents making under $50K/year who feel lost and unsupported. Psychology: The $13K first year is specific, painful, and relatable. The gap between $13K and 2,000 homes is the compelling proof. Every struggling agent sees themselves in the before. Best for: Cold traffic, story-format video ads, founder direct-to-camera.
Target: Agents at traditional brokerages feeling stuck and unsupported. Psychology: This is a belief Aaron already teaches (referenced in his podcast: "Why Your Broker Won't Help You"). It positions the brokerage system as the enemy and Aaron's coaching + eXp model as the escape route. Polarizing by design. Best for: Problem-aware traffic, short-form video, TikTok/Reels.
Target: Agents who have looked at Tom Ferry or Mike Ferry but balked at the price. Psychology: The third-party credibility (HousingWire) combined with the price comparison creates a "why wouldn't I?" reaction. Positions Aaron as the smart-money choice. Best for: Solution-aware to product-aware traffic, comparison-format ads.
Target: Agents doing 6-20 transactions/year who know they need a system. Psychology: "It's all scripted" is already Aaron's tagline. This angle makes the mechanism tangible: scripts are the system, role-play is the practice, production is the result. Agents who wing it and lose deals will feel this. Best for: Solution-aware traffic, education-format longer video ads.
Target: Agents worried about the market, interest rates, and their pipeline. Psychology: Aaron's podcast references this stat directly. Fear of being in the 70% is a powerful motivator. The "this in common" open loop drives the click. The answer is coaching, community, and scripts. Best for: Problem-aware cold traffic, news-hook format, urgency-driven.
Meta Ad Scripts
Each script is written in your voice. Direct, confident, no fluff. Ready to film on your phone or with a simple setup in your office.
VSL Framework
This is the skeleton of a full Video Sales Letter that would live on your high-ticket coaching sales page. When scripted fully, it should run 12-18 minutes and 2,800-4,000 words.
"If you are a real estate agent doing fewer than 50 transactions a year and you do not have a script for every situation you walk into, you are leaving six figures on the table. Every year." Open with the specific pain of winging it. Contrast the struggling agent with the scripted agent. Tease the system by name: the Elite Builders method.
Agitate the 3 core pains agents face: (1) No system. Every listing appointment, every objection, every follow-up call is improvised. (2) No support. Their broker does not coach them because the incentive structure rewards recruiting, not training. (3) No community. They are isolated, competing against agents who have teams, coaches, and accountability. Use their exact language: "I just need to know what to say." "I keep losing listings to agents who have been in the game longer."
Introduce the Elite Builders coaching system by name. Explain the core insight: real estate is a scripted business. Chaos does not close. The system has three pillars: (1) Proven scripts for every situation. (2) Daily role-play to make those scripts automatic. (3) A community of 450+ agents who hold each other accountable. Position this against the "just grind harder" advice agents get from their brokers.
Aaron's origin story: $13,000 in his first 9 months. Every mistake possible. Figured out that scripts and systems were the differentiator. Grew to 100+ transactions per year for 10 consecutive years. Then 200+ per year. 2,000+ total homes sold. Built a team of 450+ agents. HousingWire Top 25 coaching company. Grew 25% year-over-year during the 2008 crash while most agents were leaving the industry. This section answers: "Why should I trust you?"
Walk through the coaching system with benefit-first framing. Live group coaching sessions every week with Aaron. Daily role-play with partners (5 days a week, 15-30 minutes). Complete script library for expired listings, FSBOs, listing presentations, objection handling, price reductions, and prequalification. Business plan and accountability system. Access to the Elite Builders community of 450+ agents. Probate niche specialization training. Systems training with Carla on CRM, automation, and team building.
Agent success stories: Pull from the 16+ "Agent Success Stories" YouTube playlist. The agent who scaled to $27M in 5 years. Agents who went from burnout to top producer. The transformation from "I did not know what to say" to "I close 90% of my listing appointments." 559 five-star reviews on Birdeye. HousingWire Top 25 recognition. Do More Deals Summit speakers who are coached agents (Jose Luiz Morales: 1,000+ properties, $500M+ in sales). Stack at least 4-5 named results with numbers and timelines.
Stack the value for the premium tier: Weekly live coaching with Aaron (value X). Daily role-play sessions 5 days/week (value Y). Complete script library (value Z). Probate course access. Systems and automation training with Carla. Private community access. Monthly business plan review. VIP access to Do More Deals Summit. Anchor the total perceived value high. Reveal the pricing against the stack and against competitors (Tom Ferry at $12K+/year, this at a fraction).
Name the guarantee. "The 30-Day Script Challenge Guarantee." If you attend every coaching session, do the daily role-plays, and implement the scripts for 30 days and do not see improvement in your conversations and pipeline, you get a full refund. No questions. This removes the last objection: "What if it does not work for me?" It works if you work it. 450 agents are proof.
Two paths: (1) Keep winging it. Keep losing listings to agents who practiced. Keep watching the 70% fail rate climb. (2) Join 450+ agents who practice every day, who have scripts for every situation, who close more deals because they are more prepared than anyone in the room. Restate the offer. Restate the guarantee. Clear CTA: "Click the button below to apply for Elite Builders coaching. I will see you in the next role-play session." Final urgency: limited spots per cohort.
Evergreen Funnel Strategy
This replaces relying on referrals, events, and eXp recruiting as your only coaching sales channels. You keep those. This funnel handles cold traffic and turns strangers into coaching clients on autopilot.
5 ad scripts across 5 angles targeting real estate agents doing 5-30 deals/year. You already know Meta ads work (you said yourself: 8X ROAS). Let us point that same engine at coaching.
A lead magnet opt-in offering your best free content: "The 3 Scripts That Took Me from $13K to 2,000 Homes." Builds your email list while giving real value that demonstrates your coaching quality.
Automated sequence that delivers value, shares agent success stories, addresses objections ("I do not have time for coaching"), and invites leads to watch your VSL. 5-7 emails written in your direct, no-nonsense voice.
Your new Video Sales Letter (the 9-section outline above) on a dedicated high-ticket coaching page. The VSL does the selling. Application form below for qualified leads who want the premium tier.
Short application qualifies serious agents. Approved applicants book a call with your team. This adds perceived exclusivity and filters for agents who are committed to putting in the work.
Retargeting for anyone who watched the VSL but did not apply. Follow-up email sequence addressing the top objection: "I can learn this stuff on my own." This captures the 80% who need more touches before committing.
Everything above was built specifically for you and Elite Real Estate Coaching. The angles. The scripts. The VSL. The funnel. We want to build the whole thing for real, implement it, and manage the ads that drive traffic to it.
Book Your Free Strategy CallNo obligation. No pressure. Just a real conversation about what this system could do for your coaching business.
Built with care by CRD Marketing. We build full-stack VSL funnels and manage the ads that drive traffic to them. One system. One team. Everything connected.
Prepared specifically for Aaron Novello / Elite Real Estate Coaching. March 2026.